With the Gender pay gap in the UK running at 40%, any way of encouraging girls to participate in science or engineering related play has got to be a good things.
Geomag Just Pink from kidEstore.co.uk increases the appeal of their range for girls by building on the successful Geomag Pastelle range. Geomag is the original Swiss made magnetic construction set. It has great appeal with multiple ranges providing lots of interest and choice. Until recently the Geomag range tended, like all construction toys, to appeal more to boys than to girls.
At kidEstore.co.uk the new Geomag Pastelle range has been a hugely popular item. It is the same basic Geomag components but the bars are wrapped in pastel shades of pink, purple and yellow.
The new Geomag Just Pink takes this process a step further and takes the same Geomag magnets and ball bearings and presents them in a single colour - shocking Pink! This range is bound to be another hit with girls and that has to be a good thing.
The full Geomag is available from the educational toy store kidEstore.co.uk.
Telephone 087 087 45437.
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