Gideon Multimedia celebrates the launch of its free mobile travel guide mobiEXPL

mobiEXPLORE UK downloaded over 70,000 times in three weeks

18 November, London – Gideon Multimedia, the mobile application specialist, is celebrating the overwhelming success of its free mobile travel guide, mobiEXPLORE UK. The application was downloaded over 70,000 times within the first three weeks of going live – making it one of the most popular mobile downloads in the UK. While the guide book can be dropped into a suitcase ready for a trip it can’t avoid the major pitfall of becoming outdated as soon as the ink hits the paper. Websites can be ideal for trip preparation – but when you are in London and want to find a Thai restaurant or in Manchester and need the lowdown on the nightlife they are of limited value. Gideon has taken these pain points into account and fused together the best of both worlds – offering an array of useful information that is accessed via your mobile phone. The MobiEXPLORE application is easy to download via a computer or SMS request, making it the ideal tool for tourists and locals alike. MobiEXPLORE offers useful maps and information about the local area and places of interest. The application also boasts a handy search facility, listing local hotels, B&Bs, camping areas and hostels along with restaurants, cafes and pubs. One you’ve found the perfect place, simply hit the call button and make your booking. And because the application is a download that works offline, these features can be enjoyed without the additional charges incurred by traditional online applications. Whether you are looking for advice on local sporting events, festivals, culture or nightlife, mobiEXPLORE offers tailored information designed to help you make the most of your stay. The application can also be used to go online for up to the minute weather forecasts, news, special offers, promotions and discounts. Simple to use and easy to navigate, the mobiEXPLORE application has won a number of accolades in recognition of its innovative design, including the most recent achievement of honorable mention at Adobe MAX 2008. The UK launch is the first in a 10 country roll out, with applications for Italy, France, Spain, Germany, Austria, Greece, Hungary, Portugal and Holland being launched by June 2009. To download your free version of mobiEXPLORE UK visit: www.mobiexplore.com Images available on request.