SportingBet Plc (London: SBT), a U.K. licensed and regulated online Sports Betting and Gaming company, has unveiled its own Gambling Affiliate Network as it embarks upon its sixth year of operations.

The Performance-Based Network which operates under a private-label domain, http://www.SportingBetAffiliates.com, is designed to pay Webmasters a very lucrative commission of up to 35% of the referred Customer's gross losses. In Q3 2003, SportingBet hired a third-party Outsourced Affiliate Program Management Provider, The Cyber Success Group Inc. (CSG), to provide "outside-the-box" strategies and to manage the intricacies of launching a Next-Generation Affiliate Network.

Most Operators fail to realize that Affiliate Programs require a long-term investment in both technology and specialized Affiliate Marketing expertise.

According to SportingBet's Head of Marketing, Matt Jellicoe, "Our decision to outsource the management of our Affiliate Network was based on the premise that we're a Sports Betting and Gaming company, not Affiliate Marketing specialists. Therefore, we hired CSG to provide our Affiliates with the type of experience and support that Affiliates expect and need, and to provide accountability and clarity in our Affiliate relationships."

Most struggling Operators ask their existing customers to refer their services to friends as a last ditch effort to penetrate the iGaming market. While some succeed, most Operators fail because they don't demonstrate intrinsic value to the intended audience in the form of a reward for referring others. On a Customer acquisition basis, an Affiliate Program with a network of Webmasters is the most efficient form of acquiring new Customers while providing Affiliates with unlimited earning potential.

The new Program will provide Webmasters with an opportunity to up-sell multiple Betting Options to their existing Customers, including Sports Betting, an Online Casino, a Poker Room, and a Games Room. According to Chris Gafoor, an Internet Marketing Expert for CSG, "In comparison to most Standard-Generic Affiliate Programs that operate under basic in-house systems, SportingBetAffiliates.com presents a Next-Generation Affiliate Program because we offer Affiliates more than just banner ads and pop-ups. We provide our Affiliates with the unique ability to syndicate fresh Sports Content on their Websites for FREE and then be compensated for their referrals."

Due to the extensive amount of technical labor and money required to create or syndicate an automated sports feed, most Affiliates do not have the resources to provide the level of quality sports information that is required to attract and retain new punters. This class of Affiliate Program will allow Affiliates to syndicate the most comprehensive Matchup Analysis, Game Previews, and Scoreboards for up to seven different leagues, while exposing the SportingBet brand on their Websites. "The net effect is increased brand name recognition, market penetration, combined with lower customer acquisition costs for both SportingBet and their Affiliates," explains Chris.

For more information about SportingBetAffiliates.com, please visit: http://www.sportingbetaffiliates.com

For more information about The Cyber Success Group Inc., please visit: cybersuccessgroup.com