Rupiz Ads unveils tailor-made banner advertising solutions for the dragon's blazing real estate industry. The new age marketing matrix will facilitate the achievement of short term as well as long term goals in terms of increased brand loyalty through its 'ultra-segmented' marketing strategy.
Rupiz Ads, the banner adverting network under Rupiz Infotech, a global internet conglomerate specializing in varied verticals including e-portals of finance,real estate, retail and marketing has announced special banner advertising solutions for the real estate players of the buoyant Chinese property market. China's real estate sector is witnessing a golden period. In terms of investment, it is one of the fastest growing sectors of the Chinese economy. Players at the national and the international level are betting high on the Chinese property markets.
Apparently, a major chunk of their investments accrue to the residential sector, where the target audience is synonymous with disparities at varied levels. “When it comes to tapping a highly diverse segment, the strategy of banner advertising can be really efficient when compared to other modes of advertising”, claims a confident Meenakshi Wali, Co-Founder and Business Development Head, Rupiz Ads. According to her, the latest online marketing solution will be aimed at increasing the relevancy quotient of banner ads by effectively placing them on the widespread partner network of Rupiz Ads, where user's interest in the real estate division will indeed be self explanatory.
On a rather simplistic note, Rupiz Ads has a vision of revamping the existing real estate banner advertising techniques, by integrating it with its 'hyper segmented' marketing approach. Where the prospective and existing markets will be segmented on the basis of major as well as micro demographic attributes which are often overlooked by the marketers while formulating a marketing strategy.
Banner advertising has been a time-tested method and one cannot negate the fact that it has witnessed the highs and lows of the internet cycle. It can indeed be a cost efficient online marketing aid, for the real estate practitioners while targeting their potential customers . Furthermore, when it comes to real estate marketing, name recognition or establishing a brand value becomes a crucial goal which every marketer desires to achieve. Rupiz Ads aspires to create the same for its real estate clients by building a prominent bilateral interface between the individuals and the marketers.
To sum it up, no matter what the goal is, with Rupiz Ads real estate marketers can definitely achieve the quantitative and qualitative goals.
|
Share: