Swiss Ironlady Adds Sixth Title To Her Silverware
Swiss triathlete Natascha Badmann won the world's most prestigious triathlon competition, the Ironman World Championship, crossing the finishing line in Kailua-Kona, Hawaii trouncing 43 of the world’s best triathletes.
The 38-year old Swiss sportswoman and IWC brand ambassador, Ms. Badmann has won the competition for the sixth time now.
“The Ironman Triathlon is a triple-endurance event based on three existing long-distance races, the rough water swim across 2.4 miles, the 112-mile bike race and a 26.2-mile run and is known to test the limits of the world’s top endurance athletes,” said IWC Brand Manager, Gianfranco D’Attis. “We are delighted that IWC’s brand ambassador, Natascha has won the event displaying her fierce competitiveness, true strength, motivation, determination and courage,” he stressed.
Natascha Badmann wore an IWC Aquatimer Chrono-Automatic while finishing ahead of second-placed Australian Michellie Jones and went on to cross the line with an overall lead of 2 minutes and 21 seconds.
IWC was established in 1868 by an American engineer from Boston, named Florentine Ariosto Jones. The company was one of the first watch manufacturers to recognize the potential of the new and increasingly fashionable wristwatch.
The special position of IWC is rooted not only in history, but also in geography. It remains the only watch factory in East Switzerland to this day. The IWC factory on the Rhine is situated far from the watchmaking centres of West Switzerland.
IWC has been experiencing strong sales in recent months and projections for the IWC brand from the recently concluded Fifth Proprietary Watch Retailer Survey conducted by Goldman Sachs are highly encouraging.
Leading impulses for the mechanical watch come from IWC. With its 390 employees, the company manufactures these sought-after pieces. Since the year 2000 IWC has belonged to the watch division of Richemont SA.
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