Demi does it. Sting does it too. Why is eating without heating gaining popularity among health-conscious celebrities and consumers? The reason: Raw-foodists, as they are called, experience weight loss, cures for chronic health problems, increased energy levels, and a younger appearance.

By shunning the use of stoves and ovens, they prepare living foods by following an uncooked, unheated and unprocessed plant-based diet. Proponents believe that heating food over 116 degrees destroys vitamins and enzymes which they believe are the life force or energy of food.

Not ready to change your entire diet? You can still reap the benefits because Astara has translated this raw food concept into skin care. Former '60s supermodel Sunny Griffin worked with the nations finest formulators to create a skin care line in tune with the philosophy of living foods. Astara Skin Care is a prestige skin care line that uses only non heated essential oils, flower essences and natural extracts and infusions in their products. In order to ensure their strength, the ingredients are never warmed above 103 degrees Fahrenheit. Similar to the integrity of raw foods, these living botanicals are able to be absorbed more effectively, which results in healthy, glowing skin.

"By using raw ingredients," Sunny Griffin explains, "Astara products have maximizing effects. Each moisturizer, cleanser, toner, scrub, facial serum, and facial mask is created with ingredients in their natural state - whole, uncooked, and minimally processed to fully utilize their nutritive value. Astara's philosophy and products work on the premise that the skin, as the largest organ in the body, is a true mirror of overall heath. Because healthy, younger looking skin starts at the cellular level, Astara uses only the finest ingredients in the world. Highly electrically charged minerals from the ocean floor, Basil, Grapefruit, Cucumber, Carrot Oil, Ginseng, Shea Nut Butter, Avocado Oil, Papaya, and Pacific Kelp are some examples of raw ingredients used to deeply cleanse, repair, oxygenate, hydrate and rejuvenate the skin. Immediately, no matter what your age, skin type or skin condition, your entire system will be mobilized to heal itself, and your skin will be restored to its fine-textured, moist, youthful and healthy best.

Astara has gone to great lengths to keep their products pure and preservative-free. "Before anything goes on the shelves, we test them extensively on ourselves," admits Griffin. And once the product has passed Astara's high standards, it goes into blue glass bottles to protect the formulas from rays of light that can break down the ingredients.

Astara Skin Care products are produced and tested in one of the harshest climates on the skin, Telluride, Colorado. Despite the high altitude and dry mountain air, the products have been proven to revive and repair skin under the most extreme conditions. Astara's ability to reverse damaged, aging, dehydrated skin to renewed health and youthful vitality, has led to a consumer and celebrity cult like following from Hugh Jackman, Liv Tyler, and Ashley Judd, and has made Astara an esthetician's must-have.

Astara's product line ranges in price from $26.00 to $75.00 and Astara is found in specialty boutiques, spas, and Sephora stores nationwide. For store information, call 1.877.4ASTARA or www.astaraskincare.com .