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Snowden’s secrets of knowledge management

“We always know more than we say and always say more that we can write down,” according to Dave Snowden, director of IBM's Cynefin Centre for Organisational Complexity, who gives the keynote presentation at this year’s Institute of IT Training (IITT)'s National Trainers’ Conference, which takes place on Tuesday 18th May at the Royal Court Hotel, Coventry.

In Snowden’s view, this provides us with one of the key rules by which to manage knowledge in organisations. In his keynote speech, Snowden will outline the three types of knowledge management:

Content management – what everyone does, with varying degrees of success.
Narrative management – managing and making the most effective use of what people within an organisation say.
Context management – managing the knowledge that people can’t say and can’t write down.
Using examples from his – and IBM’s – experience, Snowden aims to provide guidelines for the effective management of each of these forms of knowledge. He will be arguing for the need to bring ‘humanity’ back to training through a rediscovery of the power of stories, community, and social capital.

The IITT’s one-day conference features 15 sessions grouped in three streams: People and Performance; Techniques and Technologies, and Making Training More Effective. It is intended for IT trainers and managers who want to keep up-to-date with the latest developments in their field,

Colin Steed, chief executive of the IITT, explained: “Each of the three conference streams investigate key issues in training. These include making the most effective use of whatever delivery technology you have at your disposal; ensuring the effective transfer of learning to the workplace, and human value management – both how to recognise the true worth of each individual and how to measure their full value to the organisation.”

He added: “We have been working hard to keep the conference fees as low as possible so that practising trainers can afford to come – and we are delighted to acknowledge some help in this respect from the event’s sponsor, IT Training magazine.

“Moreover, we are also delighted that advance bookings for the conference are already well into three figures. So the conference should provide an excellent opportunity not only to discover some real-world, practical solutions that are relevant to every trainer and training manager today but also to network with your colleagues and competitors.”

About the IITT Conference

The only conference of its type in Europe, the Institute of IT Training’s National Trainers’ Conference takes place on Tuesday 18th May at the Royal Court Hotel, Coventry, and is for IT trainers and managers looking to grow their skills and keep up-to-date with the latest developments in the field.

Expanded in response to demand from last year’s delegates, the one-day conference this year features no fewer than 15 sessions grouped in three streams: People and Performance, Techniques and Technologies, and Making Training More Effective.

Another added feature in this year’s conference is a reception, giving delegates the chance to exchange ideas with their peers and make friends to keep in touch with throughout the year. This year’s exhibition is also larger, with 15 companies demonstrating the latest products and services in IT training.

IITT members can attend the conference for £195. Non-members may attend for £295.

About the Institute of IT Training

Formed in November 1995, the Institute of IT Training (IITT) provides a professional membership structure for all individuals involved in IT Training. Other key services include publishing standards that encompass all aspects of IT training, development and delivery and a comprehensive accreditation programme for any training service organisation.

Within the IT training industry, the IITT is driving standards through its competency frameworks and by encouraging world-leading qualifications such as TAP and CeLP. The Institute works with other organisations and professional bodies - first, to ensure its standards are as widely accepted as possible, and secondly to recognise other qualifications and experience and accept these against defined competency frameworks as evidence towards its own professional membership.

The IITT’s philosophy is that the qualifications for admission to individual membership bands should realistically reflect job roles in the workplace. Therefore, qualification is achieved by proving competence in clearly defined training skills areas, along with technical expertise in the candidate's area of activity.

The Institute provides a comprehensive range of benefits and exclusive support services for its membership. It also organises a range of awards – presented annually in February – to encourage and celebrate excellence within the IT training world.

Further information from:

Colin Steed, IITT, 0845 0068858

Bob Little, Bob Little Press & PR, 01727 860405

www.iitt.org.uk








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