
Miva Launches Miva Marketplace 2.0 - Powered By FindWhat.com
Miva(R) Corporation, a FindWhat.com Company (NASDAQ:FWHT), a leading online
provider of software and services for small to medium-sized enterprises, today
announced the launch of Miva MarketPlace(TM) 2.0 in conjunction with the release
of Miva Merchant(TM) v4.23. Miva Marketplace is powered by the FindWhat.com
Network(TM).
The combined offerings enable tens of thousands of Miva Merchant users with
keyword-targeted, pay-per-click advertising services, accessible from special
controls in the v4.23 Miva Merchant administrative interface, built specifically
to interact with the FindWhat.com Account Manager. Web site owners who do not
have Miva Merchant may also take advantage of the updated Miva Marketplace advertising
functionality through a stand-alone web application running on MivaMarketplace.com.
"This seamless integration is the first of its kind connecting storefront
'product' information with performance-based advertising, empowering merchants
to save time and money managing their advertising campaigns on the FindWhat.com
Network," said Jason Williams SVP/GM merchant services division at FindWhat.com.
"The speed at which the Miva and FindWhat.com teams were able to complete
this product innovation is a testament to the vision, dedication and execution
of all team members involved."
Miva Merchant is the leading e-commerce solution used by the Web hosting industry
and contains a shopping cart, inventory management, online ordering, payment
processing and integration with leading products such as QuickBooks Pro. The
software contains a unique combination of API's that enable online sellers to
use aftermarket development modules to enhance the online storefronts that they
create themselves with a point and click browser based interface.
The branded Miva Marketplace 2.0 solution seamlessly connects Miva Merchant
users with the FindWhat.com Network of keyword-targeted, pay-per-click advertising
opportunities. Using a simple wizard, Miva Merchant users can automatically
include their product descriptions and keywords into the FindWhat.com system.
The new interface to the FindWhat.com service is easy to use and familiar to
users of Miva Merchant.
"Online sellers already have excellent functionality through the various
components of Miva Merchant to convert a web site visitor into a buying customer,"
said Joe Austin, general manager of Miva. "Now with the Miva Marketplace
2.0 functionality, they have even more, with the power to drive highly targeted
traffic directly to product displays in their online storefronts."
"Our entire strategic direction points to offering the right combination
of products and services to help merchants throughout the customer lifecycle
of finding prospects, getting those prospects to convert to customers and retaining
those customers through retention-based marketing strategies," stated Craig
Pisaris-Henderson, chairman and chief executive officer of FindWhat.com. "This
integration is the first of a carefully selected expansion into full merchant
services."
The software and services are available immediately from the Miva web site
and are also available from the hundreds of hosting partners in the Miva network
of solution partners.
About Miva(R) Corporation
Founded in 1996, Miva Corporation provides a leading online e-commerce platform
for small to medium sized enterprises (SMEs). The Miva Platform consists of
software, services, and a partner network assembled for the purpose of helping
to create and enhance online business. Miva partners are at the forefront in
servicing the increasing number of small to mid-size enterprises using the Internet
to expand their market reach. Partners can easily and quickly integrate the
Miva platform of applications and API's with their existing services to deliver
complete online business solutions to SMEs. Miva is a leader in offering the
ease of browser-based point and click online business creation, combined with
deep customizability and integrated SME focused marketing services. For more
information about Miva call 1.858.490.2570
or visit http://www.miva.com.
About FindWhat.com(R)
FindWhat.com creates and offers proprietary performance-based marketing and
commerce enabling services that help online businesses of all sizes throughout
the business cycle: finding, getting and keeping customers. Its marketing division
creates online marketplaces where buyers are introduced to sellers at exactly
the right moment, when they are searching for products and services on the Internet;
this introduction is based on a bid-for-position, pay-per-click, keyword-targeted
advertising service. FindWhat.com offers this service directly to advertisers
through the FindWhat.com Network(TM), and offers a private label version of
this service to large companies and portals worldwide, including Lycos and Mitsui
& Co., Ltd. In addition, FindWhat.com operates a merchant services division
which includes Miva(R), a leading online platform of software and services for
small to medium-sized enterprises (SMEs). With its easy-to-use, highly customizable
and integrated browser-based point and click business creation software and
a vast partner network, Miva is focused on helping to create and enhance online
business and marketing services for SMEs. More information on FindWhat.com
is available on the Company's website at http://www.FindWhat.com.
Forward Looking Statements
This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words
or expressions such as "plan," "intend," "believe"
or "expect'" or variations of such words and similar expressions are
intended to identify such forward-looking statements. Key risks are described
in FindWhat.com's reports filed with the U.S. Securities and Exchange Commission,
including the Form 10-K for fiscal 2003. Readers should note that these statements
may be impacted by several factors, including economic changes and changes in
the Internet industry generally and, accordingly, FindWhat.com's actual performance
and results may vary from those stated herein, and FindWhat.com undertakes no
obligation to update the information contained herein.
(R)Registered trademarks of FindWhat.com
(TM) Trademarks of FindWhat.com
|