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Manufacturing Journalist TR Cutler Profiles b2b2dot0 in Manufacturing Alumni
In the February 2009 edition of Manufacturing Alumni, manufacturing journalist TR Cutler, profiled b2b2dot0 (www.b2b2dot0.com) and the eCommerce Solution for manufacturing SAP users. Considerations for Outsourcing an eCommerce website according to Cutler include Time to value – When customer service representatives (CSRs) handle phone calls, faxes, and emails for routine orders money and human capital are wasted. More importantly it prevents CSRs from performing critical customer-oriented activities such as up-selling, training, and troubleshooting.
Cutler asserts, “Some organizations have such unique requirements that it may be impossible to outsource B2B (business to business) eCommerce websites. According to Sam Bayer, Founder and CEO of b2b2dot0, “Some control-oriented organizations have the illusion that if you do it yourself, you're more in control. Never entering into their decision making process is the reality that with added control comes additional responsibilities and costs. Like anything else in life there are trade-offs and every situation is unique. If an SAP based manufacturer has a B2B website, but for whatever reason it isn't connected to the SAP system, it is costing time and money to keep the two synchronized, so that customers at least have the impression of a real time integrated system. Either way, most firms grow tired of these inefficiencies and concomitant inferior customer service, and inevitably conclude that outsourcing an eCommerce website is the best solution.”
Personnel – Few companies are prepared to hire, train, and sustain the web developers and designers, network and system administrators, security analysts, ABAP (Advanced Business Application Programming) programmers, SD Functional Analysts, Business Analysts & Project Managers required to develop, integrate, and maintain a B2B website. Even fewer companies are prepared at the prospect of backfilling any one of these positions when personnel decide to take a job elsewhere. The reality of these internal personnel issues often makes outsourcing an eCommerce website quite appealing.
Cost – b2b2dot0’s Bayer suggests, “Every day past two months that a high volume eCommerce manufacturers is not in production, money is being wasted.” Beyond missing out on the value that could be provided to customers on a daily basis, cash is being allocated to buy hardware, software, and pay salaries that could be invested elsewhere in the business. Internal eCommerce websites often require firms to hire and retain at least one full-time web developer to maintain the website over time. The lowest total cost of ownership for many SAP users is to outsource the eCommerce website.
About b2b2dot0:
The founders of b2b2dot0 have been delivering successful b2b projects since they helped create Haht Commerce's e-commerce solutions in 1998. Collectively the organization has been responsible for more than 50 organizations making the leap to web-based ordering. Consistently b2b e-commerce projects require the collaboration of three key groups of stakeholders: the business users, the SAP experts, and the web technology experts. At b2b2dot0 all three key groups are handled by experienced staff to deliver a successful system, building the right solution and establishing frameworks for communication.
b2b2dot0 found a gap in the market since no one was extending SAP with easy to learn and easy to use e-commerce products. There were two choices: build a custom web site from scratch or heavily customize existing software products. b2b2dot0 has created a better way: a configurable web platform for e-commerce - leveraging best-in-class open-source technology and delivered as Software-as-a-Service. This platform delivers successful projects faster, more affordably, with lower risk. SAP users who believe that customer service matters find that b2b2dot0 gives customers tools to do business effortlessly. b2b20dot0 is a strategic partner completely focused on e-commerce.
The complete article may be read at: http://trcutlerinc.com/alumni_2009-02-03.pdf.
b2b2dot0
www.b2b2dot0.com
Sam Bayer, Founder/CEO
Sam.bayer@b2b2dot0.com
(919) 676.7429
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